U is a TV channel with a female target audience, specializing in reality (~ 90%) and covering the entire territory of Russia

48 Мcumulative coverage, 2021, all 4+, Russia 100 K+
73min. average viewing time, 2021, F 14-44, Russia 100 K+

U is a TV channel with a female target audience, specializing in reality (~ 90%) and covering the entire territory of Russia

The only channel in Russia aimed at young women aged 14-44. U is a reality show with real people, sincere and vivid emotions. U channel broadcasts throughout Russia.